The National Trust Jersey
The logo in its simplest form has been designed as a stencil.
It maintains an evolutionary historical integrity with its circular design and incorporates a round tower silhouette that has become synonymous with both TNTJ over the years and Jersey itself. Instead of trees, a representation of wild Jersey Orchids have been introduced giving it a more bespoke and significant meaning. Having covered buildings, and reserves, the coast is then depicted with wavy lines to give the illusion of shoreline, be it water or ridges in the sand.
Signage needed longevity and a classic style that would sit well in their respective environments whilst having a modern edge that provides standout. Laser cut out of metal and brushed black, the reverse would be coated with a fluorescent paint,
not directly visible by the viewer but creating an ambient halo glow as it reflects against the white disc.
The stencil style can be used in various ways for last minute signage and events, engraving and embossing and spray painting make the brand more hands on much like the charity itself.