CBL

With origins in structural and civil engineering, Campbell and Bloese wanted their new brand to become an acronym whilst demonstrating the delicate complexity and structural integrity of what they do. A shell seemed an obvious foundation on which to build with the challenge being to design a mark that would be both unique and visually striking.

Many iterations of stylised shell forms later and this winning formula was produced. Simple black and white branding projects a serious and clinical corporation with a hint of architectural flair and style.