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With origins in structural and civil engineering, Campbell and Bloese wanted their new brand to become an acronym whilst demonstrating the delicate complexity and structural integrity of what they do. A shell seemed an obvious foundation on which to build with the challenge being to design a mark that would be both unique and visually striking.
Many iterations of stylised shell forms later and this winning formula was produced. Simple black and white branding projects a serious and clinical corporation with a hint of architectural flair and style.
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