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Alderney Gambling needed to get some print in the hands of potential new clients, something with a bit of character and tactility that couldn't be missed and might sway them into territories anew.
We decided to deliver a piece of Alderney itself, an actual rock, off Alderney's beaches. Several hits of white ink on corporate coloured stock provide another point of difference as it describes the utopic differences Alderney has to offer.
With a bespoke copper foiled box and ribbon closure, what could have been a standard piece of direct mail offered a sense of theatre and distinction to the recipient.
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