Affinity

An intensive advertising campaign born out of the brand name ‘Affinity’. Having that connection in mind lead to this concept of thread and nail artwork. Literally building images with a hammer and nails, the pieces were first designed in vector form that became the templates to assemble the real thing.

Many labour intensive hours later 7 artworks were produced, photographed and dropped into the advertising campaign designs.

A rewarding concept that has now become a genuine work of art, mounted throughout the Affinity offices.