Affinity

An intensive advertising campaign born out of the brand name ‘Affinity’. Having that connection in mind lead to this concept of thread and nail artwork. Literally building images with a hammer and nails, the pieces were first designed in vector form that became the templates to assemble the real thing.

 

Many labour intensive hours later 7 artworks were produced, photographed and dropped into the advertising campaign designs.

A rewarding concept that has now become a genuine work of art, mounted throughout the Affinity offices.

Affinity Nail and Thread Elephant.jpg
Affinity Nail and Thread Russian Doll Ad.jpg
Affinity Nail and Thread Pocket Knife.jpg
Affinity Nail and Thread Pocket Knife Ad.jpg
Affinity Nail and Thread Elephant Advert.jpg
Affinity Nail and Thread Russian Dolls.jpg
Affinity Nail and Thread Anchor.jpg