Adastra

This brand design for a fiduciary services group, Adastra, takes its visual cues from the latin origin 'to the stars'. With elegant complexity, the marque reveals a multitude of stars. The black star reflects the four cardinal directions while the negative space provides a third star giving the form in its entirety a sense of growth with abstract flower petal/leaf formation. The bespoke typography reflects the curves, points and weights for optimal balance and cohesion.